Project name
Amalia&senseslinen – B2B innovation, diversification and brand enhancement

Project code (NUP)
POCI-02-0752-FEDER-049042

Objective of operation
To strengthen the competitiveness of SMEs

Region of intervention
Guimarães, Braga, North

Beneficiary
ACL Impex, L.^da

Incentive system
SI SME Internationalization

Date of approval
10/13/2020

Start date
05/22/2020

Completion date
05/21/2023

Total eligible cost: 995.702,00 EUR
Financial support from the European Union: 448,065.90 EUR (ERDF)

Goals
ACL Impex, L.^da aims to enhance its own brands – reversing the private label paradigm -, strengthen its presence in the digital market, consolidate sales in the UK, and resize its European and North American positioning. This strategy will be based on investment in digital marketing (advertising, ads, LinkedIn, Instagram, B2B, and B2C) and boosting social networks. The plan is to set up 4 B2B stores for the German, Dutch, Danish, and Russian markets and to join marketplaces such as Harrods (UK) and Bloomingdale’s (USA). ACL will invest in hiring specialized local entities and attending renowned international fairs. The hiring of a technical manager for the digital area and a commercial manager is being promoted.

Results to be achieved post-project (by 2023)
Post-project export intensity: 96.25%